WE ARE NOT A MARKETING COMPANY.
And we are not a big fancy brand, we are not going to try to sell you. You live the life and know what you want, so instead we’re simply going to share with you who we are, what we do, how we do it and why.
WE ARE CYCLISTS AND WE ARE MAKERS.
We are master craftsmen of custom-made,
high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, we make everything we sell in our family-run factory. Every piece is cutom-made with personalized knowledge and experience gained from over 50 years of racing and riding – starting with my father Ricardo to my younger brother George (who may know a thing or two about long hours in the saddle).
OUR APPAREL IS TRIED, TESTED AND TRUE.
Down to every last stitch! We ride in it and we road test it, long before it ever gets in your hands. We sponsor our own professional cycling team with some of the best racers in North America who put our kit through 12,000 miles a year, often in extreme conditions, so we can get invaluable feedback from these racers. It is the real test for our designs, materials and quality. And not every piece makes it. Our failures are lessons in knowing why, when and how we can improve and refine it until we believe it’s ready for you.
WHY DO WE GO TO SUCH LENGTHS?
It matters to us. We grew up in the sport. We’re riders, racers and know first-hand what works and what doesn’t. Today we continue to ride with many of our customers – at Gran Fondos, charity events, training camps and even local training loops. It’s in our blood, in our body and in our hands. It’s personal. So personal that we put our family name on everything we sell. This is the Hincapie way.